Transformasi Bisnis di Era Digital: Analisis Sistematis Terhadap E-Bisnis di Indonesia Pada Konteks UMKM
DOI:
https://doi.org/10.57119/litdig.v2i1.80Keywords:
E-business, UMKM, Digital, TransformationAbstract
Business transformation in the digital era and systematic analysis of e-business in Indonesia, especially in the context of UMKM (Micro, Small and Medium Enterprises). The growth of e-business in Indonesia is related to technological advances and changes in consumer behavior. This article aims to provide a comprehensive understanding of developments, challenges and potential solutions to support UMKM business transformation in the digital era. Some of the topics studied include the role of e-business in the transformation of UMKM in Indonesia, challenges in adopting e-business technology, effective strategies for encouraging e-business adoption among UMKM, and the impact of business transformation through e-business on local economic growth. The research method uses a systematic literature review (SLR) approach to investigate and analyze relevant literature. The findings from this research show that e-business has an important role in the development of UMKM in Indonesia, but UMKM still face challenges in adopting digital technology. Therefore, an effective strategy is needed to encourage the adoption of e-business among UMKM and the impact of business transformation through e-business can make a positive contribution to local economic growth. It is hoped that this research can support the development and sustainability of UMKM in Indonesia in this digital era.
Downloads
References
T. Indrajaya, D. Primasyah, S. Yulianti, E. Rosmiati, and M. Sova, “PERAN E - BISNIS DALAM PENGEMBANGAN UMKM,” JURNAL ECONOMINA, vol. 1, no. 2, 2022, doi: 10.55681/economina.v1i2.73.
A. Wirapraja and H. Aribowo, “Pemanfaatan E-Commerce Sebagai Solusi Inovasi Dalam Menjaga Sustainability Bisnis,” Teknika, vol. 7, no. 1, 2018, doi: 10.34148/teknika.v7i1.86.
W. Ardani, “PENGARUH DIGITAL MARKETING TERHADAP PERILAKU KONSUMEN,” 2022.
A. O. Harianto and N. Yucha, “PENGARUH DIGITAL MARKETING DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN DI E-COMMERCE SHOPEE PADA MAHASISWA UMAHA,” IQTISHADequity jurnal MANAJEMEN, vol. 4, no. 1, 2022, doi: 10.51804/iej.v4i1.1663.
R. L. Batu, T. L. Situngkir, I. Krisnawati, and S. Halim, “PENGARUH DIGITAL MARKETING TERHADAP ONLINE PURCHASE DECISION PADA PLATFORM BELANJA ONLINE SHOPEE,” Ekonomi & Bisnis, vol. 18, no. 2, 2020, doi: 10.32722/eb.v18i2.2495.
E. Y. Nasution, P. Hariani, L. S. Hasibuan, and W. Pradita, “Perkembangan Transaksi Bisnis E-Commerce terhadap Pertumbuhan Ekonomi di Indonesia,” Jesya, vol. 3, no. 2, 2020, doi: 10.36778/jesya.v3i2.227.
D. Rifai, S. Fitri, I. N. Ramadhan, and R. Ramadan, “Perkembangan Ekonomi Digital Mengenai Perilaku Pengguna Media Sosial Dalam Melakukan Transaksi.”
C. Raheni, “The Effect Of Social Media On Consumer Buying Interest Study Case Study,” vol. 5, no. 2, 2018, [Online]. Available: http://jurnal.unismuhpalu.ac.id/index.php/JSM
K. Darmaningrum, S. Wijiastuti, and D. A. K. Puspitasari, “DIGITAL MARKETING SEBAGAI SOLUSI PEMASARAN UMKM DI KOTA SURAKARTA,” PROSIDING SEMINAR NASIONAL DIES NATALIS 41 UTP SURAKARTA, vol. 1, no. 01, 2021, doi: 10.36728/semnasutp.v1i01.22.
D. Kartikasari, K. Darmaningrum, Z. Dwanita Widodo, N. Elfani Prasetyaningrum, and A. Purwanto, “Pelatihan Bisnis dengan Digital Marketing ntuk Generasi Muda di Kota Surakarta,” Jurnal Pengabdian Kepada Masyarakat Tunas Membangun, vol. 1, no. 2, 2021, doi: 10.36728/tm.v1i2.1656.
Siska Meilya P.M, Silviana, Fiqia, and Umar Burhan, “PENERAPAN STRATEGI DIGITAL MARKETING PADA UMKM MAKANAN DAN MINUMAN KHAS GRESIK,” Seminar Nasional Pariwisata dan Kewirausahaan (SNPK), vol. 2, 2023, doi: 10.36441/snpk.vol2.2023.156.
I. Nur, M. Sapiri, and N. Nurhidayanti, “Penerapan Model Konsep Digital Marketing dalam Meraup Segmentasi Pasar Melalui Smart Digital Content Marketing,” Journal of Economics and Business UBS, vol. 12, no. 2, 2023, doi: 10.52644/joeb.v12i2.202.
M. Mkansi, “E-business adoption costs and strategies for retail micro businesses,” Electronic Commerce Research, vol. 22, no. 4, 2022, doi: 10.1007/s10660-020-09448-7.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Bayu Septiadi, Isnandar Agus
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.