Kolaborasi Perguruan Tinggi dan Lembaga Dalam Peningkatan Literasi Digital UMKM
DOI:
https://doi.org/10.57119/knldk.v1i.69Keywords:
collaboration, universities, Institution, SMEs, SMEs digital innovation performanceAbstract
The problem faced by SMEs to carry out digital innovation is the lack of human resources in SMEs who have knowledge in the field of digital literacy. Collaboration with private institutions, government and universities is one of the solutions that can be done to increase SMEs knowledge in digital literacy. This training has the aim of collaboration between universities and institutions to improve digital literacy for SMEs, specifically on Digital Marketing which can provide convenience in advertising SMEs products. Purwakarta. The method of implementing community service activities consists of 2 (two) methods, Online Methods and Offline Methods. The results of the collaboration between universities and the Institution will increase digital literacy for SMEs to improve the SMEs digital innovation Performance
References
T. Ramayah, J. W. C. Lee, and J. B. C. In, “Network collaboration and performance in the tourism sector,” Service Business, vol. 5, no. 4, pp. 411–428, 2011, doi: 10.1007/s11628-011-0120-z.
B. Ramdani, D. Chevers, and D. A. Williams, “SMEs’ adoption of enterprise applications: A technology-organisation-environment model,” Journal of Small Business and Enterprise Development, vol. 20, no. 4, pp. 735–753, 2013, doi: 10.1108/JSBED-12-2011-0035.
A. A. Purwati, Budiyanto, Suhermin, and M. L. Hamzah, “The effect of innovation capability on business performance: the role of social capital and entrepreneurial leadership on smes in indonesia,” Accounting, vol. 7, no. 2, pp. 323–330, 2020, doi: 10.5267/j.ac.2020.11.021.
A. Ghezzi, A. Cavallo, S. Sanasi, and A. Rangone, “Opening up to startup collaborations: open business models and value co-creation in SMEs,” Competitiveness Review, 2020, doi: 10.1108/CR-04-2020-0057.
R. Apa, V. De Marchi, R. Grandinetti, and S. R. Sedita, “University-SME collaboration and innovation performance: the role of informal relationships and absorptive capacity,” Journal of Technology Transfer, vol. 46, no. 4, pp. 961–988, Aug. 2021, doi: 10.1007/s10961-020-09802-9.
A. I. Canhoto, S. Quinton, R. Pera, S. Molinillo, and L. Simkin, “Digital strategy aligning in SMEs: A dynamic capabilities perspective,” Journal of Strategic Information Systems, vol. 30, no. 3, Sep. 2021, doi: 10.1016/j.jsis.2021.101682.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Ismi Kaniawulan, Irsan Jaelani
This work is licensed under a Creative Commons Attribution 4.0 International License.
