Kolaborasi Perguruan Tinggi dan Lembaga Dalam Peningkatan Literasi Digital UMKM


  • Ismi Kaniawulan Sekolah Tinggi Teknologi Wastukancana
  • Irsan Jaelani Sekolah Tinggi Teknologi Wastukancana




collaboration, universities, Institution, SMEs, SMEs digital innovation performance


The problem faced by SMEs to carry out digital innovation is the lack of human resources in SMEs who have knowledge in the field of digital literacy. Collaboration with private institutions, government and universities is one of the solutions that can be done to increase SMEs knowledge in digital literacy. This training has the aim of collaboration between universities and institutions to improve digital literacy for SMEs, specifically on Digital Marketing which can provide convenience in advertising SMEs products. Purwakarta. The method of implementing community service activities consists of 2 (two) methods, Online Methods and Offline Methods. The results of the collaboration between universities and the Institution will increase digital literacy for SMEs to improve the SMEs digital innovation Performance


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How to Cite

Kaniawulan, I., & Jaelani, I. (2023). Kolaborasi Perguruan Tinggi dan Lembaga Dalam Peningkatan Literasi Digital UMKM. Konferensi Nasional Literasi Digital Dan Kerelawanan, 1, 113–118. https://doi.org/10.57119/knldk.v1i.69